Alderney Marketing Department

Dealing with all matters relation to Marketing and PR for the States of Alderney.

Marketing Mission Statement

To market the island as a tourist destination, as well as business, e-commerce and investment. To efficiently achieve this within the remit of the allocated budget, using the most cost-effective marketing tools, such as, press relations, namely press visits, editorial, advertising, advertorial, event supports, exhibitions, brochures, literature, e-marketing, website and social media.

PR & Marketing Strategy 2010

The campaign continues to be specifically targeted to the niche markets, these being the special interests such as Wildlife, Walking, Angling, Sailing, Golf and Aviation. The over 50�s and couples with a high disposable income, no children, or children who have left home, and young affluent families, were included, with Alderney being marketed as a safe, relaxing and peaceful destination. The key geographical areas being Jersey, Guernsey, France and UK, specifically the South of England, Cornwall, Wales and the Home Counties.

Budget

The tourism & marketing budget is held at �114,000.

Staff

Ms Joanna Parmentier - Marketing & Tourism Manager

Ms Babs Beynon - Tourism Assistant

Administration

Issue: Mandate proposal for Tourism, Marketing & Commerce

To promote policies....

for the development and/or relocation of business to Alderney.
to allow existing and new business to thrive.
for the development and promotion of the tourist industry in Alderney.
to increase Alderneys profile as a tourist destination.
to encourage the relocation of business�, individuals and families to Alderney.