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TV Switchover Campaign Launches

Countdown to end of analogue era for 50,000 households

The public information campaign to help viewers in the Channel Islands prepare for the digital TV switchover was launched today.

In just six months' time on Wednesday 17 November, analogue terrestrial TV services for 50,000 households will be permanently switched off allowing Freeview digital channels to be broadcast for the first time. Viewers watching via an aerial will need to convert their TV to digital to continue receiving television.1 Digital UK and the Switchover Help Scheme will support viewers across the Channel Islands as they prepare for the biggest change to TV for a generation.

Digital UK's Regional Manager Bill Taylor and campaign mascot Digit Al launched the campaign with school children at Castel Primary School on Guernsey, who have already been learning about the digital switchover. The campaign will comprise:

  • On-screen messages: analogue viewers will soon start seeing special messages covering part of their screens. They will increase in size and frequency as the switchover gets closer.
  • The Switchover Help Scheme will be writing to older and disabled people offering them practical help to switch one TV to digital, including equipment, installation and aftercare.
  • Advertising: there will be extensive local advertising on TV, radio and in local newspapers.
  • Roadshows: the switchover roadshow will tour the Channel Islands stopping at a number of locations, offering face-to-face advice and practical demonstrations of digital TV equipment.
  • Guide to switchover: a few months before switchover, all households will be sent a detailed guide, including advice on retuning Freeview equipment.
  • Charity partnerships: Age Concern Jersey and Guernsey Citizens Advice Bureau are working with Digital UK and the Help Scheme to offer extra information and support to viewers who need it.

The Digital UK website and advice line (details below) can also provide viewers with all they need to know about the switchover in their area. Satellite and cable services are not affected by switchover.

After switchover, virtually all households in the Channel Islands will be able to receive Freeview digital channels for the first time. Viewers who get their TV signal from the Fremont Point transmitter (on Jersey) or one of its seven local relay transmitters across the Islands will see their choice of terrestrial channels increase from four to around 15.

Bill Taylor, Digital UK's South West Regional Manager said: "We are starting the final countdown to a fully digital TV system for the Channel Islands. The benefits will be felt by hundreds of thousands of viewers who will be able to receive free-to-air digital TV via an aerial for the first time. Over the coming months we will be making plenty of information available and working with the Switchover Help Scheme to ensure viewers know where to turn for advice."

Contact
Digital UK: 08456 50 50 50, digitaluk.co.uk
Switchover Help Scheme: 0800 408 7654, helpscheme.co.uk